The Effect of Light on Color

If you are on social media, you probably remember this picture from a few years back.  The question was "is the dress blue and black or white and gold?" (For those of you who missed this little gem, here's a link explaining the phenomenon: )

dress middle.png

It all depends on the light!

If you look at the picture in different lighting you can see how different it looks:

dress 2.jpg

This is why its important to specify what light you want your products matched in!  Something that looks cherry red under one light source might look orange under different conditions.

quint towle